Logo + Branding

Since 1919, Tuzzi Baking Company in Berwick, Pennsylvania has been creating a rise with their dough… literally! Celebrating 100 years and four generations, this family business decided it was time for a facelift. Updating an established brand such as this is no small feat as there is a sentimental connection. We took into consideration the eldest generation’s wish of retaining the color and gal, and went to work rebuilding her illustration with more precise detail. We then gave her an old school vibe with a retro font and round badge application.