Logo + Branding

Treasure, a pit bull puppy found abandoned in a trash bag in Philadelphia is the muse behind non-profit “Treasure’s Hope” – a 501c3 support organization for special needs animals based out of New Jersey. Thrive knew this logo had to be special, and capture the hope that this pint-sized pit bull gives to the animal rescue community. We first started with recreating her likeness into a cartoon, then dipped into color language with combinations of Sky Blue which means constant, faithful, true, and dependable… and Coral/Peach meaning nurturing, soft, and inviting…  all things that their mission represents.