Logo + Branding | Print + Stationery

Dog Smarts, LLC in Orlando, Florida, offers science-based dog training while creating a fun learning experience. To capture the look and feel of our client’s passion for the underdog, it was a no-brainer for us to create a smart little Poindexter Pit Bull, complete with glasses. Adding an education vibe, we utilized an old school handwritten serif font, set on rules from penmanship paper to round out this bright brand with a vibrant blue. For business cards, coordinating colors complement the unique square shape, topped with a soft touch velvet coating and a spot UV gloss to bring a dimensional layer to the final piece.